Veeam aiming for the podium of the largest backup vendors

„It’s a long way to the top if you wanna rock ’n’ roll“ — seemingly no deal for Veeam as the company has recently announced it’s new…

Veeam aiming for the podium of the largest backup vendors
Veeam Logo — Photo Credits: Veeam

„It’s a long way to the top if you wanna rock ’n’ roll“ — seemingly no deal for Veeam as the company has recently announced it’s new third-place ranking in the genre of backup solutions.

As I once got in contact with Veeam for the first time, I was stunned. After years of raising the Acronis-flag in two prior companies (until the company messed everything up with v10 and the efforts to shift from physical to virtual environments), I took over a CIO-role in a company with eleven branches in the automotive sector. As IT was already mostly centralized (no standard in the years 2012–2016), I was also the heir of the tape-based ArcServe-backup which — from one day to the other — started to mess the backups up. After fiddling for some days, the support told me I should try to disable our VCenter’s SSL-encryption and at this point I knew I had to deal with the backup structure in its whole.

Veeam appeared on the stage after a fellow IT guy gave me a hint and during these times, „it just works“ was Veeam’s statement. Well, I shifted from tape only to a dedicated backup-server full of HDDs with tape as a scale-out option and „tried“ Veeam. The first user experience by installing it the „Next, next, finish“-way (although there were plenty of options helping to customize the backup in all of its extents) was just exceeded by a fast and complete backup — with activated SSL on VMware’s VCenter of course! The path to Veeam was paved at this point and my journey continued after some years when I changed sides once again, being an IT-Consultant for the last four years now with the additional role as product manager for Veeam in our company.

A lot has changed in these years. Looking back in time, Veeam was already the 5th largest vendor in this market in 2016, being outshined by Veritas Technologies, EMC, IBM and Commvault only. Just one year later, in 2016, Veeam increased its market share once again to become the 4th largest provider of backup and recovery software following the footsteps of only Veritas Technologies, Dell EMC, and IBM. You may have guessed it — the success story wasn’t over here: As Veeam accelerated its growth in 2017 and over the next consecutive two years, the company finished 2019 with an increased market share position again, finally becoming the third largest provider of backup and recovery software. While the focus on availability has become the centre of Veeam’s strategy which more than „just“ backup and restore, the company was just beaten by Veritas Technologies and Dell EMC.

Gartner has recently published its 2019 Market Share and proved the tremendous success Veeam had over the years: Looking on all software markets, based upon the well-known worldwide research and with sustained multiyear revenue gains, Veeam has increased in market share yet another time to become the third largest provider of backup and recovery software. The company grew its revenue 25.9 percent year-over-year (YoY) in a market that Gartner states grew at 2.5 percent, meaning that Veeam’s growth was over ten times that of the overall market for backup software and while former competitors just jerked to a halt, now US-based Veeam took over to reach the podium of the top three.

Source: Market Share: All Software Markets, Worldwide, 2019

As is implied by its simple naming, the Storage Management market sub segment of „Backup and Recovery Software“ examines vendor market share (counting new license revenue, renewals and maintenance) for software only. This means that hardware-specific revenue associated with from the server, storage and networking infrastructure in deduplication or converged secondary storage appliances is excluded. In the first half of 2020, Veeam has delivered a new version of its flagship offering Veeam Availability Suite v10 as well as solutions for Amazon Web Services, Microsoft Azure and announced that the company is a founding member and certified for Google Cloud VMware Engine (Google Cloud Collaboration), along with many other enhancements.

Veeam Availability Suite — Photo Credits: Veeam

While the classical backup and replication-sector of virtual environments is still Veeam’s home, the Veeam Universal License (VUL) shifted away from a perpetual, socket-based license model to an instance-based one, giving everyone the freedom and flexibility to use these instances to backup virtual or physical servers or workstations. Besides, the new „daily driver“, Veeam Backup for Office 365, did take the customers by storm, closing the last remaining gap for a backup of Microsoft 365’s most-important services with a native API for full support of backups and restores for Microsoft Teams in Q3/2020.

Veeam Backup for Office 365 — Photo Credits: Veeam

Today Veeam has over 375,000 customers globally and, according the company’s own statement, Veeam is willing to help the customers to backup for what’s next. For me, it has been a great trip with Veeam over all the years and while the one or other competitor coming from the physical backups tried and failed to enter the virtual world, Veeam solved the task to combine both environments under the hood of a stable and reliable platform. With all the plans for v11, the final integration of Changed Block Tracking (CBT) and the new version of Veeam Backup for Office 365, the year 2020 will be the ultimate proof that the success story of Veeam is not finished yet!